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Published: July 11, 2023

The benefits of using personalised lanyards to promote your business?

The benefits of using personalised lanyards to promote your business?

Are you looking for a cost-effective way to get your brand out there and increase your reach? Personalised lanyards could be the perfect solution. Providing an affordable and convenient way of sharing information about your business, these products are being increasingly used by business owners, marketers, and event planners alike. 

In this blog post we will explore why personalised lanyards work so well for promotion purposes, outline the key benefits they offer, and provide tips to help you create the most effective design possible. So if you're ready to unlock all that personalised lanyards have to offer when it comes to marketing, let’s dive right in…

What are custom business lanyards?

Custom lanyards are a great way for businesses to promote their brand and create a professional image. A lanyard is a strap worn around the neck that typically holds an ID badge, key, or other small item. With the ability to customise the lanyard with a business name, logo, or slogan, it becomes a walking advertisement for the brand. 

Additionally, lanyards provide a sense of security and organisation in the workplace. Employees can easily display their ID badges and keep keys or other small items within reach. This not only makes the workplace more efficient but also helps to create a cohesive team environment. Ultimately, custom lanyards are a cost-effective way for businesses to enhance their brand recognition and improve daily operations.

How can lanyards be used for promotion?

In today's crowded and constantly evolving business landscape, it's crucial for a company to establish a strong and recognisable visual identity. A carefully crafted logo and clear messaging can instantly communicate a brand's values, personality and offerings. 

When trying to get your brand out there and increase your reach, you need a promotional giveaway that people will actually want to use. This is where lanyards come in useful. They can easily be branded with your logo and name, and the lanyard attachment can be used to house other important information.

You can give them away for free at events and conferences, and people will find a genuine use for them during and after the event. During the event, the lanyard can hold their ID badge. And after the event, they will likely take the lanyard home and find a use for it.

How to choose the right type of lanyard for your business

Lanyards may seem like a small detail, but they can have a big impact on your business. A well-chosen lanyard can help boost your brand, provide easy identification of staff, or even serve as a practical tool for carrying keys or ID cards. 

With so many options available, it's important to choose the right type of lanyard for your specific needs. First, consider the materials, including polyester, nylon, or eco-friendly options. 

Then, think about customization options, such as imprinting your logo or choosing a specific colour. Finally, don't forget the practical aspects, like safety breakaways or adjustable lengths. By taking these factors into account, you can select the ideal lanyards for your business needs.

Ways to get creative with personalised lanyards

Personalised lanyards are more than just a practical item to hold your ID or keys. They can also be a great form of self-expression. Adding different colours and materials can really make a statement. For example, if your company is known for its green credentials, you’re going to want a sustainable choice for fabric such as bamboo or recycled PET.

You could opt for bright, eye-catching colours to show off your personality or choose a more muted colour scheme for a professional look. Add a funny slogan or a unique design, and they suddenly become much more desirable. You could also update the design every year so it becomes a must-have item.

By getting creative with your lanyards, you not only make them more visually interesting, but also add a fun touch that helps to distinguish yourself from the crowd.

How to personalise your lanyards

Personalised lanyards are a versatile and practical way to promote your products or services. These custom lanyards can be printed with your company logo, message or product information and distributed to employees, customers, and attendees at events. 

They can be used to identify your brand at trade shows, conferences, or networking events. Custom lanyards are also perfect for businesses that require employees to wear identification at work. They can double as a promotional tool while making sure that your staff is easily identified. 

Another idea is to offer personalised lanyards as a giveaway or souvenir to customers who make a purchase, or for people who attend a grand opening, exhibition or presentation. This small gesture can make a big impression and show your appreciation for the support of your business.

How to distribute your lanyards at an event

Lanyards can be a highly effective tool for promoting your brand or message, as they allow you to reach a wider audience in a tangible and visually impactful way. However, simply creating lanyards is not enough; you also need to distribute them effectively in order to maximise their reach. 

One key tip is to consider who your target audience is and where they are likely to be found. You can then distribute lanyards in locations or events that are likely to attract this audience, such as conferences, trade shows, or charity events. 

Another important factor is ensuring that the design of the lanyard is eye-catching and memorable, as this will help it to stand out and increase the chances that people will want to wear it. By following these tips, you can boost the effectiveness of your personalised lanyard campaign and reach more people than ever before.

Key takeaway

From conversations in the office break room to conferences and trade shows, custom lanyards are a great way to get your business's name out there. With creative use of colours and materials, you can amplify your branding message. 

Additionally, it's important to have a well-thought out distribution strategy in order for your lanyards to reach more people. Making sure that the design of your lanyards has an eye catching logo or short slogan can make an impact on anyone who sees them. 

By understanding the advantages of custom lanyards – including using them as effective marketing tools – businesses can successfully leverage these fashionable items to help promote their brand and product. There’s no time like the present to get started on creating a unique set of personalised lanyards for your business.

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