As a business owner you will know the struggle of becoming known in a sea of your competitors. So, in 2017 the question is how? How do business owners manage to be chosen and to build brand awareness when there is so much more competition out there? It may seem like a difficult task, but the solution is fairly simple: marketing. If you have a successful marketing strategy and you understand your customers, then you will find success and will become a well known brand. Remember, every great marketing strategy is born through trial and error, so don’t be afraid of failing a few times in the process. Here are some of the best tips to make sure that you are getting the most out of your marketing strategy...


Traditional marketing is a fail safe in a technologically driven world. Although most businesses and brands have an online presence, a physical presence is the best way to push yourself at the forefront of your customer’s minds. Picture this, you’re walking down the street and you are handed a bottle of drink, or some vouchers, or some free food, feels good right? This will give customers a positive feeling towards a business and will be sure to put you ahead of any competitors. There are certain fail safe products that businesses still swear by today, such as mugs, lanyard printing and vouchers. Today companies put a lot of effort into their lanyard designs, as this helps them think of things that


If your business doesn’t have a website, then you need to stop what you’re doing and get one! If you have a website then you are exposing yourself to a whole host of new potential customers, which can never be a bad thing! It’s important to note that having a website is not enough, because it will not guarantee that people will be able to find it. Digital marketing techniques such as SEO massively increase your chances of being made visible to your customers at the exact point that they need you. If you want to find success in the online world, then it’s important to make sure that you are using this method to get there.


Networking is the backbone of every business, and it’s often who you know as well as what you know in a business. If you want to put a face to your business, brush shoulders with your competitors and potential clients, and to find out vital industry information, then it’s important to put yourself out there and to begin networking immediately.